Many authors aren’t keeping up with keyword and category research, and I can certainly understand why. It takes a lot of time, and we only have so many hours in a day. So many other tasks take priority!
Keyword and Category Research
should happen frequently to keep search results relevant
If no one can find what you’re selling, then it isn’t going to sell. Also, most products including books are bought by strangers who find them by searching using the keywords that sellers have provided. These are the two most important rules of search engine optimization.
As the internet evolves, search engines become more complex, requiring frequent efforts to adjust and improve keywords. When it comes to books, categories and even sometimes descriptions need optimization and adjustment as well.
This is why I am now using Publisher Rocket to optimize keywords and categories for my clients’ books as well as for my own.
Can you purchase your own version of Publisher Rocket and learn to use it? Yes! Definitely. If you’re able to commit the time to learning and using it, then I highly recommend doing so. However, if you can’t, but would still like to have the benefits of quality SEO for your books, I would be more than happy to assist you.
It is very helpful to doublecheck your books’ SEO at least once a year and as often as quarterly (once every three months).
An initial research session takes three to four hours depending on the list of words and phrases that you give me to start with. If you need me to take a look at your writing and compile that list, that first session could take even longer. Follow-up research sessions will be shorter as long as no major search engine changes occur.
My time is worth money. I encourage you to craft a good description of your book and make a list of 7-14 words and phrases that accurately describe the content in your book. When you contract my services, you can share them with me, giving me a good place to start. Contact me to discuss your SEO needs and I will be happy to give you a quote.